Whether your business deals mainly with B2B clients or consumers, collecting testimonials is an extremely valuable exercise. We find that testimonials motivate us and our staff to continue to work hard to provide a high level of customer service - and displayed on our website they also encourage new customers to use our services.
Sometimes, happy customers will provide you with testimonials or thank you emails without you having to ask. This is always a great boost to your day - and it's wonderful to know that your service has made such an impact on that customer. It is also important to actively request testimonials and feedback. Partly to gather positive testimonials to go on your website (and boost your morale), and partly so that you can be completely aware of the service your customers are receiving. If something is wrong - wouldn't you like to know about it?
When you ask a customer for a testimonial/feedback, it gives them a great opportunity to tell you what they really think. It may happen that they were satisfied enough with your service not to complain, but they were still a bit disappointed. Giving them the opportunity to tell you this means that you are able to put things right and improve your service for future customers.
Great ways to do this can be to send a feedback email after each transaction, or to request 'recommendations' personally on LinkedIn.
How does your business ask for testimonials and feedback? You can see some of the testimonials we've received, along with an example of a questionnaire we sometimes send to customers on our testimonials page.
